Do you speak B2B? Turns out, it’s really about speaking human.
At the Going Global event, our Head of Marketing Simona Savickienė joined a panel titled “Do You Speak B2B? Approaching Lasers, Fintech, and Other Complex Topics.” The discussion zoomed in on a universal challenge in high-tech industries: how to communicate clearly when the details truly matter.
Whether you’re building with photons or payment solutions, making your message resonate isn’t about simplifying the work – it’s about clarifying the value. The panel, guided by moderator Kristina Skindelytė, brought together voices from fintech and deep tech to explore how precision storytelling builds trust, invites buy-in, and drives business growth.
Key lessons from the stage:
- The old B2B vs. B2C divide is giving way to H2H: human-to-human.
- Storytelling translates complexity into meaning, and meaning moves people.
- Speaking your customer’s language starts by understanding what they actually care about.
- Lead with why, explain what, and only then offer the how for those who need the detail.
