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Online Business
Your brand voice now includes transactions 1

Your brand voice now includes transactions – make them count

You’ve carefully crafted your brand voice. Your website copy …
Online Business
From one more feature to a business model shift

From “one more feature” to a business model shift – when product evolution requires financial capabilities

Sometimes it starts small. A simple feature request: “Could …
Solutions
Blog 240401

Every transaction is a chance to build loyalty – or lose it

When we talk about user loyalty, the conversation often …

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Solutions
Blog 240408

You’ve optimized features. Now optimize financial interactions.

Digital product teams are wired to optimize. From load …
Online Business
Blog 240406

The psychology of spending: how embedded finance changes customer behaviour

Spending isn’t just a financial action – it’s a …
Solutions
Blog 240404

Embedding finance means embedding loyalty, trust, and growth

For many digital businesses, finance has always been treated …
Solutions
Blog 240402

Real-time everything: why instant is now the expectation

Once upon a time – say, 2015 – waiting …
Online Business
Blog 240411

When users don’t want to leave your platform – and how money plays a role

Every digital product team dreams of building something users …
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